Wellness · Fathom SOS
12 seats, one pilot, and a target of 15 self-generated leads per rep per week
The situation
Nutrafol, the hair wellness brand owned by Unilever, signed a Fathom pilot on August 31, 2026: 12 seats running September through December 2026. The instance pairs Prospector territory scoring with SOS tools built for a wellness sales force, an Echo Phone Agent, a Territory Map with Live Sweep, prospect and GPP nurturing, promo campaigns, and Autopilot reorder reminders. The rep-facing goal is concrete: 15 self-generated Salesforce leads per rep, per week.
What Fathom did
- Stood up a 12-seat Prospector and SOS instance for the September-December 2026 pilot
- Deployed Territory Map with Live Sweep so reps score new practices live in the field
- Built Echo Phone Agent, Prospect Nurturing, and GPP Nurturing cadences
- Set Reorder Reminders on Autopilot for due-to-order accounts
- Connected Salesforce Sync with a live weekly self-generated-lead quota bar
- Synced 648 brand assets from Drive into Marketing Studio
Inside the product
Echo Phone Agent
One number to call; it reads the brief and writes structured CRM notes.
Territory Map & Live Sweep
Live-scores a typed query in 30-90 seconds and adds it to the territory in one click.
Autopilot Reorder Reminders
Due-to-order nudges drafted in the rep’s voice, one review, one click.
Marketing Studio
On-brand captions and flyers on demand, pulled from a synced asset library.
Salesforce Sync
Self-generated leads logged automatically against a live weekly quota bar.
Timeline
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