Built by a Rep. Engineered for Every Rep.
Fathom is the sales intelligence platform that medical device manufacturers didn't know was possible — purpose-built from the field up, not the boardroom down.
Verified providers in the NPI registry, scored and profiled
Full practice intelligence report — automated, not manual
Data sourced from NPI registries and board certification databases
The Right Intelligence. For the Right Vertical.
Medical device sales reps are some of the most skilled professionals in business — but they've been stuck using tools built for software companies, insurance brokers, and recruiters. Fathom exists because they deserve better.
Vertical-Native
Every data source, every scoring model, every feature is purpose-built for medical device manufacturers — not repurposed from another industry.
Custom Per Manufacturer
Each manufacturer gets their own AI scoring model trained on their product line, clinical use cases, and ideal buyer profile. Deploy in days, not months.
Field-Tested, Not Theoretical
Fathom was built by a rep who used it himself to close $440K in a single day. Every feature solves a real problem from the field.
The Gap We Fill
Generic CRMs know who your contacts are. Fathom knows which ones are ready to buy — and why.
Data points analyzed per practice
Intelligence categories per profile
AI scores: Readiness + Opportunity
Principles, Not Platitudes.
These aren't poster slogans. They're the operating rules that shape every feature, every decision, and every line of code.
Built from the Field
Every feature exists because a real rep needed it on a real call. We don't build from whiteboards — we build from the trenches.
Complacency Kills
Good enough isn't. We ship updates constantly, chase better scoring, and refuse to coast. The day we stop improving is the day we lose.
Intelligence Over Data
Anyone can dump a spreadsheet. We deliver actionable intelligence — scored, contextualized, and ready for a rep to act on in seconds.
Your Reps Are the Product
We don't replace salespeople. We make the best ones unstoppable. Fathom is the force multiplier that turns good reps into closers.
From the Trenches. Not the Boardroom.
Ben Hooten
Founder & CEO
10 years U.S. Army — computer intelligence specialist with a CS degree. Then medical device sales, where he became the kind of rep everyone wanted to be: Rookie of the Year, President's Club, multiple Teammate of the Year awards.
But winning revealed the problem. The best reps in the industry were still prospecting with Google searches, outdated spreadsheets, and gut instinct. There was no tool built for them.
So he built one. Not from a pitch deck — from his own territory. Then he used it to close $440,000 in a single day.
“If the tools don't exist, create them. If they exist but aren't good enough, build better ones.”
The $440,000 Proof Point
While still carrying a bag, Ben used Fathom to plan a single-day demo event in El Paso, Texas. The platform identified the highest-probability prospects, scored them for device fit, and gave him the intelligence to walk in prepared.
Result: $440,000 closed in one day.
That result didn't stay quiet. Within weeks, the manufacturer rolled Fathom out to their senior-level sales organization enterprise-wide — validating that this wasn't just a tool. It was an unfair advantage.
How We Build
Practitioner-Built
Every feature starts with a real problem from the field. We don't build what sounds impressive — we build what closes deals.
Ship Fast, Iterate Faster
New manufacturer onboarding in days. Constant updates. We move at startup speed because our customers don't have time to wait.
Measure Everything
If it doesn't move a number — search-to-close ratio, time saved, revenue generated — it doesn't ship.
Where We're Going
Fathom started in medical aesthetics. But the thesis is bigger: every medical device vertical deserves intelligence this specific.
Orthopedics. Surgical robotics. Ophthalmology. Cardiology. The playbook is the same — verified provider data, custom AI scoring per device, and practice-level intelligence that lets reps walk in already knowing the answer.
“We're not building a better CRM. We're building the intelligence layer that sits underneath everything — the platform that makes every sales tool your team already uses actually work.”