We Know Who's Ready to Buy. Before They Do.
Fathom cross-references federal registries, clinical footprints, financial signals, and real-time market activity to surface the exact practices that are ready for your device — scored, ranked, and delivered to your reps before breakfast.
See the full walkthrough — real data, real results, no slides
Four Steps. Zero Guesswork.
From territory search to closed deal — here's exactly what happens under the hood
Your Rep Searches a Territory
Type a zip code, city, or specialty. Fathom instantly queries 823,000+ verified providers from federal NPI registries — not scraped LinkedIn profiles.
Every result is a real, licensed physician. No ghosts. No outdated contacts.
We Build a Complete Practice Profile
In under 90 seconds, our AI analyzes the practice's clinical footprint, staff credentials, service menus, pricing, equipment age, online presence, and financial health signals.
Things your reps would never think to look for — and couldn't find manually in 4 hours.
AI Scores Every Practice for Your Device
Not a generic lead score. Fathom builds a custom scoring model for each manufacturer — your devices, your ICP, your competitive landscape. A dermal filler company gets completely different intelligence than a laser company.
Readiness + Opportunity = a ranked list of who to call first, and exactly why.
Reps Walk In Knowing Everything
Your rep doesn't show up cold. They know the practice's current equipment, competitor devices on-site, expansion signals, and the optimal pitch angle — all before the first handshake.
The result: conversations that close. Not cold calls that waste everyone's time.
What Your Reps See. What Competitors Can't.
For every single practice in your territory, Fathom analyzes over 200 data points across 10 intelligence categories. This isn't a contact list — it's an X-ray of the market.
NPI & Board Certifications
Verified against federal registries in real time
Practice Location Intelligence
Demographics, competition density, patient volume
Clinical Specialties & Procedures
What they offer today — and what they don't yet
Equipment & Device Footprint
Current installed base, lease cycles, upgrade windows
Financial Health Signals
Revenue indicators, expansion patterns, hiring activity
Staff Credentials & Size
NPs, PAs, aestheticians, injectors — full team profile
Visual Practice Analysis
Facility quality, branding sophistication, treatment rooms
Service Menu & Pricing
Exact treatments offered and competitive price positioning
Digital Presence Strength
Website quality, social following, review velocity
Growth & Expansion Signals
New locations, recent hires, marketing spend increases
Full practice intelligence report
Manual research per prospect
This Isn't Sales Software. It's an Unfair Advantage.
Generic CRMs give you contacts. Fathom gives your team the intelligence to walk into every meeting already knowing the answer.
Device-Specific AI Models
Every manufacturer gets their own scoring model trained on their product line, clinical use cases, and ideal buyer profile. Not a generic fit score — a custom intelligence engine.
Dual-Score Architecture
Readiness Score tells you if a practice can buy. Opportunity Score tells you if they should. Together, they eliminate guesswork and focus reps on conversations that close.
Federally Verified Data
823K+ providers verified against NPI registries and board certification databases. No scraped LinkedIn profiles. No purchased contact lists. Medical-grade accuracy.
Automated Practice Intelligence
Staff credentials, service menus, pricing, equipment, even facility photos — all analyzed by AI in 90 seconds. What used to take a rep hours of Googling happens automatically.
Built for Your Territory
Every rep sees their territory, their scores, their leads. Regional managers see rollups. National directors see the big picture. One platform, every level of your sales org.
See It With Your Own Data
We'll run your territory through Fathom live. Real practices, real scores, real intelligence — no slides, no hypotheticals.
Ready to Transform Your Sales Process?
Join the revolution in AI-powered sales automation. See how our technology can 10x your outreach effectiveness and close more deals.
No commitment required • See results in your first demo