Medical Aesthetics · Fathom Prospector
225 net new accounts in one quarter, up from zero the year before
The situation
Tiger Aesthetics sells Sientra breast, alloClae, and aesthetics device lines through roughly 16 mobile reps and regional directors nationwide. Before Fathom, reps built territory lists by hand from stale spreadsheets and word of mouth, with no way to see who in a territory was actually ready to buy. Fathom deployed Prospector across the national field team, scoring every practice in a rep's geography on Readiness and Opportunity and handing reps a ranked map instead of a cold list. Tiger became Fathom's first customer.
What Fathom did
- Deployed Fathom Prospector to Tiger's national field team
- Scored practices per product line (Bellafill, Aveli, alloClae) using Customer Brain calibration
- Built My Territory maps with score breakdown and fit reason for every rep
- Rolled out the Fathom mobile app for search and territory work in the field
- Synced scored prospects to the CRM with reasons attached, not just a name
In their words
“This is something I'm very excited about using in the field.”
“Fathom is a great tool for the medspa reps who have hundreds and hundreds of accounts. It has been helpful as I branch out to facial plastics and other specialties as we expand our market.”
Inside the product
Prospect Search
Type a specialty and city; the collection engine scores every real practice live.
My Territory
Every scored account in a rep's geography, filterable, with score breakdown and fit reason.
Quick Score
Paste a practice URL, get an instant AI score, device analysis, and best product match.
Verified Install Base
What devices a practice actually owns, including competitive units and replacement window.
Mobile App
Search and territory work in the field, one binary, self-serve password reset.
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