Medical Aesthetics · Fathom Prospector
Ready to flush half the pipe and start over with Fathom prospects
The situation
AVAVA sells laser aesthetic devices through a national team of roughly 16 active reps. Leadership needed live pipeline data to replace what had become dead pipe: old opportunities that no longer represented real accounts. Fathom deployed a full Prospector instance, Find Prospects, My Territory, Echo Live, Data Vault, Nurture, My Reports, and Manager Portal, alongside a two-way HubSpot sync. Prospects now arrive with a score and the reasoning behind it, not just a name and a phone number.
What Fathom did
- Deployed the full Prospector suite: Find Prospects, My Territory, Echo Live, Data Vault, Nurture, My Reports, Manager Portal
- Built a custom scoring model calibrated on AVAVA's own won and lost accounts (v9-clean, qualified bar 50)
- Connected HubSpot with field-level score and reasoning sync
- Gave reps Data Vault access to proprietary market data
- Rolled out Nurture follow-up sequences that never send without review
In their words
“It wouldn't bother me in the least to flush 50% of the current pipe and repopulate with Fathom prospects.”
“The sync behavior and field coverage all make sense. Appreciate the detail here, this is super helpful.”
Inside the product
Find Prospects
Live scoring of new accounts by specialty and geography.
My Territory
Every scored account in a rep's territory, filterable by fit and readiness.
Echo Live
Live field intelligence surfaced during prospecting.
Data Vault
Proprietary market data the rep can pull on demand.
Nurture
Drafted follow-up sequences, reviewed before they ever send.
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